Hutter Dynamics
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2020
MINI Electric vs HCR
Hutter Dynamics AG is a traditional family business that operates as an official BMW and MINI dealer based in Winterthur and Schaffhausen.
Hutter Dynamics AG is a traditional family business that operates as an official BMW and MINI dealer based in Winterthur and Schaffhausen.
Hutter Dynamics provides as MINI vehicle sponsor for the Unihockey NLA team HC Rychenberg in Winterthur. In view of the championship season, Hutter Dynamics was allowed to run a spot on the video cube in the AXA Arena in Winterthur during each of the third breaks.
The brief was to package the MINI Electric with the HCR in a short commercial. The all-electric MINI was launched shortly before the shooting day and was ideally suited to be presented in the sustainable city of Winterthur.
Electrifying power against athletic athletes, that can only be exciting. Well, if only Pino from Hutter Dynamics hadn't been whizzing through the city with his window open...
A very tightly calculated time window for the entire implementation of the shoot. But all the planned scenes just ran like clockwork. From the driver to the athletes, everything went smoothly and super motivated. Only the scene at the pedestrian crossing had to be repeated several times from different perspectives until we had our desired idea of the shot. Oh, and... the post bus there at second 18, that was of course planned ;-)
