On beautiful Lake Thun, Roli lives out his daily passion for water sports with Kayakpoint.
Roli wants to establish himself in Switzerland with the brand "Borika Fasten" and is considered the official general importer since the end of 2021. His mission: to make the brand known and to highlight the better quality of "Borika Fasten" compared to competing products. At the same time, he wants to supply more specialized retailers with the products and provide them with the individual videos as sales tools.
A great goal is to convey to the audience the value and simplicity of the products with image and sound.
The many different "click sounds" and the recordings in which the products are shown in the hand from a bird's eye view are intended to really "turn on" the potential buyer to want to hold them in their hands themselves.