Alpina Group
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2021
BIG LOVE
With locations in St. Gallen, Widnau and Chur, the Alpina Group is the largest official BMW and MINI dealership in Eastern Switzerland.
With locations in St. Gallen, Widnau and Chur, the Alpina Group is the largest official BMW and MINI dealership in Eastern Switzerland.
Under the guiding principle "BIG LOVE." of the 2021 campaign, MINI not only paraphrases how most MINI fans feel about their brand, but at the same time about the newly launched MINI models at the time. But it also stands for togetherness in the most diverse life situations all over our world.
Our task was to implement our own production with the Alpina Group under this leitmotif. We bring different employees of the locations St. Gallen, Widnau and Chur in connection with their MINI and their private passion. This is how the MINI passion is lived.
All MINI locations of the Alpina Group are to be involved in this project. St. Gallen, Widnau and Chur - these locations have to be taken into account. And that in turn figuratively connects the "Alpina" regions. For us it was a challenge to bring all the hobbies, vehicles, employees, and environments on a realistic schedule.
