BEE MINI

What can we improve?

This was exactly the question the BMW and MINI Garage asked themselves based on the MINI Social Media Competiton 2022. Cool to see was that wonderful ideas came from our side as well as theirs. But they decided to make a change that will have a long-term impact - not only on the environment, but also on social sustainability throughout the Hutter Dynamics team.

Bees, bees, be es,

The whole team was looking forward to the shooting day with the small interesting insects. So off we went into the forest and into our protective vests. We also learned a lot: Did you know that bees only live for about 35 days or that the queen bee cannot fly? The only difficulty was to stop filming the busy little animals at some point. If at this point a beekeeper is thinking about doing a film project - Call us ;)

planned - filmed - implemented

Since we had to realize the video under time pressure and the works like: Greening of the warehouse, conversion for the employee place as well as the foliation of the MINI's, were only tackled at a later time, it was a matter of explaining something that is still being created. To do this, we got the people involved in front of the lenses and tried through their words and the filmed scenes to create a picture in the mind of the viewer, where the journey with the sustainable project goes. As soon as the work is finished, the next film will be added - be curious! :)

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